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The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

ISBN 9780316359528
List Price $27.00 Priced from $12.96 - $16.20
$27.00
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9780316359528
From "tech mogul" (Los Angeles Times) Oliver Luckett and MIT Media Lab's Michael Casey, a groundbreaking book that illuminates how social media functions on a global scale, how human culture is evolving with it, and how we can master digital content for good and for profit.
Hardcover
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From "tech mogul" (Los Angeles Times) Oliver Luckett and MIT Media Lab's Michael Casey, a groundbreaking book that illuminates how social media functions on a global scale, how human culture is evolving with it, and how we can master digital content for good and for profit.
Overview
From "tech mogul" (Los Angeles Times) Oliver Luckett and MIT Media Lab's Michael Casey, a groundbreaking book that illuminates how social media functions on a global scale, how human culture is evolving with it, and how we can master digital content for good and for profit. The co-founder of three multi-million dollar start-ups, Oliver Luckett is frequently asked to speak on social media's impact. But how, he used to wonder, could he best describe the interactions of millions of users, a complicated system of human connections? One day, while hiking through Joshua Tree National Park, Luckett had a flashback to his days as a microbiology lab rat--and an epiphany: Social media is an organism, a living, breathing, evolving creature. Luckett and Casey deliver a revolutionary theory of social networks, showing--to an astonishing degree--how they mimic biological life. By examining cells, viruses, and other microbiological functions, we can master social media in both business and in life.

The book, The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life [Bulk, Wholesale, Quantity] ISBN# 9780316359528 in Hardcover by Oliver Luckett;Michael J. Casey may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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