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Ogilvy on Advertising in the Digital Age

ISBN 9781635571462
List Price $30.00 Priced from $15.00 - $18.60
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9781635571462

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.

Hardcover
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From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.

Overview

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

The book, Ogilvy on Advertising in the Digital Age [Bulk, Wholesale, Quantity] ISBN# 9781635571462 in Hardcover by Miles Young may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Product Details
More Information
Shipping Weight 1.0000
Bookseller Image /9/7/9781635571462.jpg
Publisher Bloomsbury USA
ISBN-13 9781635571462
Pages 288
Format Hardcover
Publication Date Jan 8, 2018
Category Business & Economics
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